With median house prices of around $600,000 and famously low vacancy rates, Santa Clarita widely acknowledged as one of the tightest property markets anywhere in the country. While sellers might see that lack of inventory as an advantage when it comes time to finding buyers, mitigating factors such as impending interest rate increases might give even the most enthusiastic buyers some pause for thought, especially in the pricey Valencia area.
If you’re looking to drum up interest in your property, and secure a quick sale at the best price, then it’s necessary to put your best foot forward as soon as possible. Essentially, you need to put your house in front of as many serious buyers as possible while the property is still new to the market.
Although you may already have guessed that the best way to accomplish this goal is with a Valencia open house. What you might not know is that we don’t plan on showcasing your home to strangers just yet. Instead, the most efficient way to generate excitement around your new listing is through an exclusive tour arranged only for other brokers in your realtor’s network. It’s called a broker’s open house.
What Separates a Broker’s Open House from a Traditional Open House?
Traditionally, open houses are scheduled for weekend afternoons when most prospective buyers have time available to visit your property. Often these events have a deceivingly informal affair about them. While you may be looking to attract serious interest from buyers, opening up your house to all and sundry generally means an influx of casual visitors, and curious neighbors as well.
On the other hand broker’s open houses are professional, business-first affairs. Usually tours are hosted on weekday mornings, at a convenient time for other brokers. Additionally, these events are invite-only, with the guest list decided in advance by your realtor based on the strength and diversity of his broker following.
What Happens During the Broker’s Tour?
If your realtor hosts a Valencia open house for brokers only, then the intent of this meeting is usually to put your property in front of a group of people who actually have a say in the final buying decision. Many of these brokers retain clients that want to invest in the area, so if the staging and features of your home catch their attention, they will be sure to tip off these interested parties.
A Broker’s tour at your Valencia open house also guarantees industry buzz around your home, when realtors return to their offices they will continue to talk about and discuss you’re the features of the property. As with any industry chatter, this feedback will be sure to reach the ears of other professionals, even those who weren’t initially invited to the open house. That sort of targeted exposure is excellent for any seller looking to secure a good price for their listing.
Finally, Broker’s tours provide a great opportunity for your realtor to get feedback on the form and function of your home from other industry experts. This can help them to enhance the marketing and staging for the property in line with buyers demands.
Looking for More Assistance with your Broker’s Open House?
Brian Ends maintains a strong broker following throughout the Santa Clarita area. With his help you can access an exclusive network of serious clients, looking to secure high value deals today. Contact Brian for more information at (661) 964-1760.
